Our Story
How Effortless Digital University Was Born

Why We Created EDU

We know what it feels like to be stuck, overwhelmed, and unsure of where to start. Most people chase dreams but don’t have a clear roadmap or the confidence to execute. And honestly? The system is designed to keep it that way.
Effortless Digital University was born to help people escape that trap. We distilled everything we’ve learned—every failure, every breakthrough—into a simple, actionable system that anyone can follow. With Derrick’s expertise in crafting high-converting funnels and my focus on creating proven strategies, EDU isn’t just another program. It’s a blueprint for freedom.

What Makes EDU Different

A Family-Built Legacy: EDU started with a shared vision between two brothers who refused to settle for the ordinary. It’s built on trust, experience, and a relentless commitment to help others succeed.

Battle-Tested Systems: We have tested and refined every strategy, tool, and framework in EDU. We’ve walked this road, so you don’t have to stumble.
Results You Can Count On: With Derrick’s data-driven approach to funnels and my focus on mindset and strategy, EDU combines the art and science of success.
A Community of Dreamers: When you join EDU, you’re not just getting tools and templates—you’re joining a movement of like-minded people who have your back.

About the Founders

There was a time when we felt trapped in a system that promised security but delivered limits. Growing up in Kansas City, MO, my brother Derrick and I were raised on the value of hard work. From selling candy to eventually diving into real estate, we were always hustling, dreaming of something more. By 18, I had bought six rental properties, but even then, I knew there had to be a better way.

Derrick and I have always been a team. When I joined the Army at 17, he held down the fort, working tirelessly to support our shared vision. But standing under the scorching sun in Iraq, I realized we weren’t meant to follow someone else’s plan. We were entrepreneurs at heart and needed to build something that gave us freedom, not just financial stability.

When I came back, Derrick and I went all in. We studied, experimented, and failed—together. From e-commerce to digital marketing, we chased every opportunity to create something that worked. Derrick’s knack for funnel design, sales psychology, and conversions became the backbone of our success. While I focused on strategy and big-picture planning, Derrick refined the systems that made our business thrive.
By 2010, we were generating $6,000 a month selling websites. In 2014, we started launching software companies, which grew our business and skills. In 2018, we started dropshipping and creating e-commerce brands. We were millionaires on paper at this point. But we got cocky, made mistakes, and lost it all. That failure hit hard, but it also brought clarity. We rebuilt over the next three years—more intelligent, stronger, and more focused than ever.

Our Roles

Me (Marketing/Vision): I focus on strategy, vision, and creating the frameworks that simplify success. I’ve been through the trenches and know how to turn chaos into clarity.

Derrick (The Architect): Derrick is the backbone of EDU. His mastery of funnel design, sales psychology, and conversions ensures that every system we create is built for results. He’s the reason our methods are not just effective but effortless.

Our Mission

The world is changing fast. AI, automation, and economic shifts redefine how people earn a living. But this isn’t a time to panic—it’s an opportunity. EDU empowers everyday people to take control of their future by building profitable digital businesses, even if they’ve never done it before.

With ready-made products, viral content templates, and our step-by-step process, we’ve created a system that works for anyone willing to put in the effort. And with Derrick leading the operational charge, you can trust that every tool and strategy we offer is optimized for results.

Effortless Digital University isn’t just about making money—it’s about creating a life of freedom, purpose, and impact. Derrick and I built this for people like us—dreamers ready to break free from the ordinary and build something extraordinary.
Welcome to EDU. Let’s build your future together.


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